I wanted to be a rock star—now I want to help your brand rock.

I'm Tracy Masters, founder and Chief Branding Strategist at Masters Creative Branding, where purposeful design meets powerful storytelling. I help wellness brands, advocacy organizations, and Democratic campaigns build visual identities that earn trust and inspire action.

I originally studied music, drawn to the emotional power of rhythm and lyrics. Years later, I earned my graphic design degree from Full Sail University—where I also discovered the transformative potential of design for activism, equity, and public impact. That blend of art and advocacy continues to shape the way I serve my clients.

At Masters Creative Branding, I bring strategy and soul to every project—helping purpose-driven brands show up with clarity, confidence, and visual credibility. Whether you’re running a campaign, leading a movement, or growing a wellness business, I help you make a lasting impression.

I’m especially proud to support veteran-led organizations such as Veterans Intellectual Property (VIP), providing branding, website design, and social media content to help amplify their vision. I extend the same creative partnership to any mission-driven brand ready to rise above the noise and lead with purpose.

Let’s turn up the volume on your message—and build a brand that truly moves people.